Real Estate Marketing by nima - beyond spaces by Nicole Maurerlechner

Real Estate Marketing

The target group-specific design of architecture and interiors are crucial for effective real estate marketing of new builds, single and multi-family homes and residential buildings. nima beyond spaces combines all aspects from architecture to brand identity into a holistic marketing strategy with a focus on the atmospheric big picture. One without the other may be a habitable property, but our focus is on added value at all levels - for everyone involved.

Thanks to our many years of experience in needs-oriented interior design and collaboration with planners and contractors, we understand and respect the needs of all stakeholders. nima beyond spaces is a full-service partner for real estate projects with real added value.

  • From why to vision

    • Project DNA

    • Target group definition

  • From vision to brand and expertise

    • Naming

    • Logo development

    • Claim development

    • Text creation

    • Communication strategy

    • Digital & analog media

  • Clear concepts. Effective strategies

    • Web design

    • Dossier/Brochure

    • E-mail campaigns

    • Social media content development

  • Solid arguments

    • Dossier/Brochure

    • Sales plans

    • Folder

    • Posters/building boards

  • From vision to brand and expertise

    • Floor plan optimizations

    • Target group-specific design concepts

    • Interior design concept

    • Materialization concept

    • Furnishing concept

    • Lighting concept

  • Clear concepts. Effective strategies

    • Exterior visualizations

    • Interior visualizations

    • Animation videos

    • Apartment navigator

    • Virtual 360° tour

    • Drone recordings

  • Solid arguments

    • Full service from a single source

    • Targeted strategies

    • Many years of experience in interior design & construction

    • Architecture, branding & marketing expertise

    • Needs-oriented design

    • Individual, atmospheric concepts

    • Needs-oriented buyer support

  • real-estate-marketing-slider-nima-nicole-maurerlechner

  • real-estate-marketing-slider-02-nima-nicole-maurerlechner

  • real-estate-marketing-slider-03-nima-nicole-maurerlechner

  • real-estate-marketing-slider-04-nima-nicole-maurerlechner

  • real-estate-marketing-slider-04-nima-nicole-maurerlechner

Added value

  • We develop high-quality, full-service marketing and branding appearances for new-build properties. nima beyond spaces starts where the added value is created in the initial architectural pre-project planning and accompanies the floor plan development in close cooperation with the architects. Our deep understanding of interior design and internalization of the outstanding qualities and strengths of each project from the outset enables us to develop all marketing components in a targeted and passionate manner. Our approach ensures a smooth implementation of holistic real estate marketing, from floor plan optimization to the creation of all necessary marketing elements to final buyer support, with a clear vision and efficient process without losing time due to complicated interface coordination - all from a single source, with enormous added value.

  • Right from the planning phase, we ensure that the property offers not only attractive architecture but also functional and aesthetic interiors with high-quality floor plans and materials. nima beyond spaces integrates valuable interior design from the outset - at no additional cost to the buyer - long before the property goes on the market. We support buyers with comprehensive answers and a wealth of experience that has been tried, tested and practiced to ensure added value.

FAQ

  • A consistent visual design is crucial for success in real estate marketing, as it conveys a clear and uniform impression of the property and sets it apart with a unique selling point. From branding and naming to renderings and interior materials, a common thread should be recognizable that strengthens the identity of the property and appeals to the target group. A consistent design promotes recognition, strengthens trust and arouses the enthusiasm of potential buyers.

  • Working with a company that is active in both interior design and real estate marketing offers significant advantages. Such a company has a comprehensive understanding of the industry and years of experience in precisely understanding and reconciling the needs of clients, architects and real estate developers. This expertise makes it possible to work out the unique qualities of the property and present them as highlights in the sale. The interplay between interior design and marketing creates a consistent thread that runs from the naming of the property to the selection of the right furniture in the rendering. This ensures a coherent and well thought-out presentation of the property, as the entire concept comes from a single source. This minimizes risks due to poor interface communication and prevents unnecessary losses that can arise due to a lack of coordination or know-how. Ultimately, you benefit from an integrated approach, added value at all levels, which optimally showcases both the functional and aesthetic aspects of the property and effectively appeals to potential buyers.

  • The definition of the target group determines the requirements and wishes of potential buyers and therefore has a significant influence on the interior design. By precisely analyzing the target group, interior designers and marketing experts can adapt the design so that it appeals to the lifestyle, preferences and needs of the target group. This includes selecting suitable materials, colors and room layouts that awaken the buyers' desires and reflect their visions.

  • High-quality renderings are essential as they give potential buyers a realistic idea of the property and visualize their spatial experience. They make it possible to clearly show the interior design, materials and room layouts, allowing buyers to better assess how their visions could be realized in the property. Good renderings can appeal to emotions and leave a lasting impression that positively influences the purchase decision process.

  • Floor plans can be significantly improved in terms of functionality and atmosphere through targeted optimization. This includes adapting room layouts, creating open and flexible areas and integrating ergonomic solutions. A well thought-out arrangement of rooms can improve the flow and use of space, while aesthetic and functional elements are placed in a targeted manner to create a pleasant and harmonious sense of space.

  • Branding and corporate identity are crucial to establishing a strong, memorable brand for the property. Consistent branding creates a clear positioning and sets the property apart from others. The corporate identity encompasses not only the visual design, but also the emotional appeal and the values that the property embodies. Well thought-out branding inspires trust, strengthens perception and can emotionally bind potential buyers, which increases the chances of a sale.